
To All of our friends, Soft Head fans and most importantly all of our loyal customers. It is with some reluctance and much emotion that I make this announcement. As most of you know my father Frank Sr. Passed away almost six years ago. At his Memorial service someone suggested that we create a “special” memorial lure for Dad. Well, here it is, the Frank Johnson memorial Wide Range. It is also appropriate as Frank was a proud American manufacturer. This lure has a number of very special features! Most obvious is the striking American flag motif. This color pattern was a corroboration with EvelynGore our general manager and her eldest son Anthony, who printed the masks for the star pattern with his computer printer. Evelyn came up with the rest of the patriotic color pattern. They also include a capsule of Billfish Juice™. An amino acid based fish attractant developed by Dr. Ben Diggles from Australia.
These will be limited to a special edition of 1,000 pieces. Each will come with a numbered signed letter of authenticity. I know most of you will hang them on the wall. BUT! Please, Please take Poppa fishing again. He would be so proud!
Please share your fish stories. And keep his legacy moving forward. The sun never sets on the Soft Head empire!
With joyful tears.
Tight Lines!
Frank W. Johnson III President
The Moldcraft Wide Range lure has helped break several fishing world records. It is usable over a wide range of speeds from 4-14 knots- hence the name. The larger- heavier head gives the lure more stability at high speeds or in rougher waters. Of all the designs in the comprehensive Mold Craft stable of soft head trolling lures- one of the most consistent fish producers is the Wide Range. The Senior Wide Range has an incredible 1742 pound blue marlin to its credit- the 37 kilo class blue marlin of 1189 pounds- as well as plenty of lesser black and blue marlin. The Wide Range is available in three sizes and performs in all conditions from glassy calm to extremely rough. It really shines- however- when there's a bit of chop on the water. The standard Wide Range is 9 1/2 long and would appeal to black and striped marlin- sailfish- tuna- mahi mahi and wahoo. It tracks straight and true and also makes a good light tackle teaser lure. The Senior Wide Range is arguably Australia's most popular Mold Craft lure. Some 12 1/2 in length it is a heavyweight marlin producer without peer- but is not so big that it won't appeal to smaller marlin or other species as well. The Senior Wide Range in purple- black and clear is a very popular combination in Cairns and is an extremely realistic skipjack tuna imitation. Finally- the New Magnum Wide range is a mammoth 17 long and is a giant blue and black marlin special. A word of warning though: unless you're using it as a hookless teaser- this is a lure for 130 class tackle only!