Soft Baits

Culprit Original Culprit Worm 7.5"

A proven leader for more than three decades, The Original Culprit Worm has outperformed all others — continuing a tradition of catching more and bigger bass. Its “kicking” tail and unique color...

Zoom Baby Brush Hog

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that’ll ease into the...

Zoom Finesse Worm

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a...

Zoom Brush Hog

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but...